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Water-Based Coatings Take the Lead: Intercoat’s Message to Industry  

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Intercoat Paints Urges Industry-Wide Transition to Water-Based Coatings — Where Doing the Right Thing Makes Business Sense  

UK-based pioneers in environmentally responsible coating solutions, Intercoat Industrial Paints is urging professionals in the coatings, manufacturing, and construction sectors to fast-track their shift away from solvent-based paints and embrace advanced water-based alternatives. The company points to rising environmental pressures, tougher regulations, and solid business incentives as reasons for acting now.

While solvent-based coatings have long been the industry standard — often relied on for their durability — they are also known for releasing hazardous chemicals such as VOCs (volatile organic compounds) and formaldehydes. Intercoat’s message is clear: the latest water-based technologies are now capable of matching or outperforming their solvent-based counterparts, without the harmful side effects.

“We’re well past the point of gradual change,” said Michael Vann, Managing Director at Intercoat Paints. “Businesses that genuinely value environmental, social and governance principles — and want to remain profitable — need to reconsider their coating systems. Adopting water-based options is no longer just a sustainable choice; it’s a commercially wise one.”

Why Water-Based Is the Smarter Option

Intercoat’s most recent innovations in water-based coatings - aren’t just environmentally safer — they’re engineered to handle real-world demands. The company’s formulations are designed for faster drying, easier application, and reliable performance across a wide range of uses.

“Our research and development team has pushed the boundaries of what water-based products can do,” comments Marketing Manager Anita Chumber. The company shared in a joint statement. “The coatings we’re delivering today stick better, last longer, and covers more evenly — all while significantly cutting down on VOC emissions and worker exposure to hazardous materials.”

Real-World Business Benefits

Switching to water-based products comes with practical, bottom-line improvements. Intercoat outlines several key gains companies can expect:

  • Lower Insurance Costs: Less flammability and lower toxicity translate to reduced risk profiles.
  • Faster Turnaround: Shorter drying times speed up project delivery.
  • Regulatory Ease: New coatings help companies stay compliant as laws around emissions and safety tighten.
  • Operational Efficiency: Water clean-up, safer handling, and fewer safety procedures reduce day-to-day complications and costs.
  • Safer Work Environments: Reduced fumes and health risks support employee well-being.
  • Reputation & Trust: Companies seen to be leading on sustainability earn more trust from clients and consumers.
  • Simplified Waste Handling: Disposal is less costly and less hazardous when dealing with water-based leftovers.
  • No external factory storage requirements.

“Clients are increasingly looking for suppliers who can prove they’re environmentally responsible,” Michael Vann added. “Firms that make the switch early will stand out and stay ahead as both market expectations and legislation evolve.”

Black Country Chamber of Commerce
Furniture Industry Research Association
British Coatings Federation